Market Research Report: Perform[cb]
Company Overview
- Name: Perform[cb]
- Mission of the Company: To think bigger about everything they do from the ROI they deliver to their customers, to the technology they develop, and the culture they create for their team members.
- Founded By: No information is available
- Key People in the Company:
- Erin Cigich, Chief Executive Officer, Sarasota, FL
- Dženis Softic, Chief Technology Officer & Head of AI Innovation, Sarasota, FL
- Brad Dobbins, Chief Operating Officer, Sarasota, FL
- Matthew Lord, Chief Strategy Officer, Denver, CO
- Bill D. Greer, CPA, Chief Financial Officer, Nashville, TN
- Headquarters: Sarasota, FL
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Pioneer of outcome-based user acquisition with a patented media acquisition platform
Products
- Outcome Engine
- Description: A solution built to safely scale efficient new customer acquisition opportunities across various digital channels.
- Key Features:
- AI-powered media buying platform
- 25+ digital channels for targeting
- Advanced analytics and dynamic reporting
- PerformSense AI
- Description: An AI-powered tool that delivers high conversion rates using machine learning models.
- Key Features:
- Conversion rate increase up to 6x
- Predictive modeling and clustering analysis
- Real-time optimizations and audience insights
Recent Developments
- Awards and Recognitions:
- Named the 2024 Best Digital Ad Network by the Martech Breakthrough Awards
- Recognized as #1 CPA Network Worldwide by mThink Blue Book
- New Introductions:
- Launch of PerformSense AI, a new machine learning model
- Introduction of AI-powered chatbots and call analytics tools
- Partnerships:
- Connexity × Perform[cb] partnership to drive sales and unlock premium quality traffic
Conclusion
Perform[cb] is notably recognized for its cutting-edge technological solutions in outcome-based marketing, focusing on scaling customer acquisition strategies through innovative AI-powered tools and strategic partnerships. The company holds a strong market position with an emphasis on compliance, customer ROI, and delivering high-quality user engagements.
